ABOUT JUIN

We exist to change the perception of marketing & brand within businesses and the value it holds.

For too long, marketing and brand have been deemed as a cost centre and a luxury rather than a priority - and it usually comes down to a lack of senior leadership to set direction, no alignment between brand and marketing, or, most critically, . Wan inability to prove how both contribute to the wider business goals.

We are your answer to that. We are a brand-first marketing consultancy acting as your Fractional Marketing Director - a senior without the overhead.

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WHAT WE ARE

A brand-first
marketing consultancy.

JUIN isn't a marketing agency or typical consultancy - we act as your Fractional Marketing Director.

 We sit at the centre of your entire marketing and brand ecosystem, connecting leadership, internal teams, agencies, and specialist partners around a single direction.

But what is brand-first? Well, we don’t touch strategy without the right foundations - because alignment is one of the key causes of strategy breakdowns, so we set the brand foundations and build the strategy on top of that.

Rome wasn’t built in a day, and the longest-standing building, Temple of Hercules Victor, has lasted over 2000 years; it’s evident they had pretty strong foundations.

WHAT DRIVES US

Marketing should be trusted at leadership level.

Business leaders frustrations run high when marketing isn't performing, but you don't always know why or how to get the most out of the budget you have.

It could be that you only have one person in the department running on a task wheel, or that there is no alignment or strategy - or activity isn't actually tied to the business goals

But most of the time, it is because you can't clearly see the numbers - business leaders make decisions from numbers and facts. A business is a business at the end of the day, you need to be able to see how your investment feeds into your desired outcomes.

You need a senior in to bridge the gap - and for some businesses the full-time salary attached isn't in your budget. That is where we come in.

THE NAME BEHIND THE BRAND

JUIN, French for June. The name is a tribute to our founder's late Nanna, a woman of strength, wisdom, and resilience - the kind of person who shaped how you move through the world without ever raising her voice to do it.

Her influence is in everything JUIN is built on: empowerment, alignment, integrity, impact, and collaboration. Not as your typical five words on a wall, but as the actual standard we hold ourselves to.

This is not a business built to chase trends or scale at any cost - it was built to be something that lasts, and to help businesses build the same.

Built on something
more than ambition.

\ JUIN is not here to chase trends or quick wins. We exist to help businesses grow with intention - through clarity, alignment, and lasting impact.

MISSION

To change the perception of marketing and brand within businesses and the value it holds.

VISION

Marketing and brand seen as a core business philosophy rather than departments, with a permanent seat at the decision making table.

OUR POSITIONING

London-level feel, North East based.

We're based in Newcastle upon Tyne and proud of it. The North East has a strong, fast-growing base of SMEs and scaling businesses.

What it hasn't always had is access to the senior strategic marketing leadership that larger markets take for granted. That's the gap JUIN fills, without the London price tag, without the London detachment, and with a genuine understanding of what it means to build something here.

Our ambition is national, however, our roots are regional.

WHAT WE STAND FOR

Five values,
no exceptions.

  • We build confidence, clarity, and capability in founders, leadership teams, and in-house marketers.

  • Every recommendation we make, every initiative we back, is tied to what the business is trying to achieve.

  • We show up with honesty - we tell clients what they need to hear, not what's easiest to say. And we hold ourselves to the same standards we hold everyone else in the ecosystem to.

  • Vanity metrics are not enough; everything we do must drive impact. That's not a positioning line - it's the standard we're measured against in every client relationship.

  • We work with clients, not for them. Alongside leadership teams, alongside internal marketers, alongside agencies. Our partnerships built on trust and transparency.

  • "Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

    Founder, LASE Cosmetic

  • "Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

    CEO & Founder, Samuel Knight International

  • "Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

    Founder, LASE Cosmetic

  • "Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

    Founder, AIM

  • "What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

    Founder, LASE Cosmetic

  • "Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

    Founder, LASE Cosmetic

Trusted Partners

WORK WITH US

Want to know if we're the right fit?

One conversation. We'll be straightforward about which tier suits where you are now, what we'd do in the first month, and what outcomes you could realistically expect. If we're not right for you, we'll say so.

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