Bridging the gap. Elevating the impact.

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Why we exist.

JUIN exists to bridge the gap - the space between brand, marketing, and business goals. We were built on a simple belief - marketing should be a growth engine, not a cost centre. Yet in many organisations, marketing teams are left without the strategic alignment, clarity, or senior support they need to truly make an impact. That’s where we come in.

A woman sitting on a cream-colored armchair, holding a newspaper titled 'Breaking News' with headlines about bridging the gap. She is smiling and wearing a maroon suit and matching wide-leg pants. There is a small green plant on a white pot on her right side near a white brick wall with a window.

We begin at the root.

Your brand, your business objectives, your long-term ambition. From there, we bring structure, insight, and commercial thinking to every decision. Whether we’re partnering with in-house teams, external agencies, or leadership, we act as the strategic layer that ensures your entire marketing ecosystem works together with purpose.

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  • EMPOWERMENT

    We uplift both marketers and leaders- bridging gaps, building confidence, and giving teams the tools they need to thrive.

  • STRATEGIC ALIGNMENT

    We work with marketing teams, external agencies and leadership, ensuring every marketing effort is fully aligned with business goals.

  • INTEGRITY

    No fluff, no shortcuts. We show up with honesty, consistency, and a commitment to doing what’s right for the brand and the people behind it.

  • RESULTS-DRIVEN IMPACT

    Our focus is on measurable success, ensuring marketing efforts don’t just look good but also drive tangible business results.

  • COLLABORATION

    We work with our clients, not just for them. Strong partnerships built on trust, transparency, and mutual respect is at the core of everything we do.

A woman and a young girl lying on a sofa, smiling and looking at the camera. The woman has short dark hair, and the girl has curly red hair. They are resting on a colourful pillow near a dark brown headboard.

Our story.

JUIN was created to solve a problem too many businesses face: the disconnect between brand, marketing and leadership. In too many organisations, marketing is seen as a cost centre, not a growth driver. When budgets shrink, it's the first to go - not because it doesn’t work, but because its value isn’t clearly linked to business outcomes.

Our founder saw this gap firsthand. Marketing teams are creative, hardworking, and full of potential - but without alignment to business goals, their efforts weren’t getting the recognition or results they deserved. JUIN was built to bridge that gap. We support both in-house marketers, external agencies and business leaders - providing the strategic clarity, structure, and insight needed to turn marketing into a high-performing, results-driven function. Our approach blends creativity, data, and commercial thinking to ensure every marketing effort is meaningful, measurable, and moves the business forward.

JUIN is also deeply personal. JUIN, French for June, is a tribute to our founders’ late Nanna, a woman of strength, wisdom, and unwavering resilience. She shaped the person our founder is today, and her legacy of empowerment is woven into the fabric of the business.

JUIN isn’t just a consultancy - It’s a movement to elevate the role of marketing and brand, one business at a time.

  • "Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

    Founder, LASE Cosmetic

  • "Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

    CEO & Founder, Samuel Knight International

  • "Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

    Founder, LASE Cosmetic

  • "Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

    Founder, AIM

  • "What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

    Founder, LASE Cosmetic

  • "Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

    Founder, LASE Cosmetic

FAQs.

  • We bridge the gap between business goals, brand, and marketing. Instead of focusing on execution alone, we bring senior-level strategic clarity - aligning every marketing decision with commercial outcomes. We support in-house teams, external agencies, and leadership to create unified, high-performing marketing functions.

  • We don’t “take over” marketing or simply deliver outputs. We operate as your strategic layer - bringing structure, leadership, and direction to ensure your marketing activity is purposeful, aligned, and measurable. Think of us as an extension of your team, not an external vendor.

  • Yes. We support startups, SMEs, and established teams. What matters most is that you want clarity, direction, and cohesive marketing that genuinely drives results.

  • Perfect - that’s where we thrive. We work alongside your existing teams to provide senior guidance, unify activity, and ensure everyone is moving in the same direction. We elevate what you already have.

  • Both.

    – Retainers for brands who want ongoing direction, consistency, and long-term elevation.

    – Projects for defined deliverables such as strategy, brand development, audits, or market analysis.

    Our approach is flexible so you can use us as much, or as little, as required.

  • We immerse ourselves in your business - your goals, challenges, audience, and brand. We analyse what’s working, where the gaps are, and what’s needed to align your marketing with your commercial direction. From there, we build a roadmap for meaningful, measurable growth.

  • Absolutely. We align your brand with where the business is going - not where it’s been. This includes strategy, messaging, visuals, tone of voice, and digital presence to ensure your identity reflects your ambition.

  • While we can support selective areas of content and creative direction, our main role is strategy, leadership, and oversight. We ensure that whatever is executed - internally or externally - is aligned, intentional, and effective.

  • Not at all. Many clients come to us feeling overwhelmed, unsure, or stuck in reactive mode. Our role is to bring clarity, structure, and focus so you can move forward confidently.

  • Senior-level strategic support at £500/day without the cost or commitment of a full-time hire. You get experienced leadership, clarity, and actionable direction tailored to your business needs.

  • Not at all. While we support established teams, many of our clients are smaller businesses and growing brands who simply need clarity, direction, and senior support without the cost of a full-time hire. Our £500/day rate makes strategic expertise accessible - allowing you to bring us in as much or as little as needed. Whether you’re a startup, a lean team, or an SME, our work is designed to be flexible, cost-effective, and grounded in meaningful impact.

Get started with JUIN, today.

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