Brand-First Marketing Consultancy

Fractional Marketing and Brand Director services in Newcastle Upon Tyne for SMEs

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Marketing and brand direction, without the hire.

BRAND-FIRST MARKETING CONSULTANCY | EST. MMXXV

We were built to make the senior marketing leadership layer in SMEs more accessible.

OUR TIERS

WHAT IS BRAND FIRST?

TRANSLATION, DIRECTION & ACCOUNTABILITY

Without the senior layer, business ambition translation gets disconnected

Founders end up with another plate to spin.

Leadership teams end up managing five agencies pointed in different directions, not really knowing what good looks like.

Boards end up making calls on marketing without anyone in the room who actually understands it.

Marketing teams end up undervalued and demotivated without direction or mentorship.

Every version of the problem comes down to the same thing: no senior layer to translate ambition into direction and hold anyone accountable for it.

JUIN IS THE LAYER

We stay embedded in your business for as long as you need.

One person to hold accountable, who owns the strategy, manages your teams and agencies, provides alignment and curates one single report to tell you exactly what is contributing to your business goals.

WHAT MAKES US DIFFERENT?

We turned the typical consultancy and fractional model on its head.

As a brand-first marketing consultancy, we start at the foundations. Firstly, with a comprehensive marketing and brand audit and an in-depth discovery phase; then we move on to positioning, messaging, clarity, and internal alignment before any strategy is written.
We build for longevity; therefore, strong foundations are crucial.
We built our own proprietary system that ties every output directly to your business goals, giving you one live view instead of disconnected reports. Our system also gives your marketing team the support and direction for execution
Our tech does so much more than this, which we can discuss on a discovery call.
We may not be employed by you, but we embed ourselves to the point you would never notice - we stay in the strategy, working closely with you and your leadership team. As the senior layer, we take care of agency and team management, regular meetings and check ins and internal alignment - holding accountability for both your brand and marketing. We function as an actual member of your leadership team rather than an external advisor.
We aren't a marketing agency, and therefore remain unbiased towards our strategy recommendations. We also do not take referral fees when advising on specialist partners to work with on accounts - we simply recommend the best fit for you as our client. This level of transparency and trust is important to us.

What's it like working with us?

SERVICE TIERS

The depth of involvement
is yours to choose.

Three tiers, each one builds on the last with all of them being completely bespoke and tailored to your businesses needs.

Essence

FOUNDATIONS

Built for smaller founder-led businesses that need clarity, structure and the right foundations.

Essence is light touch - we spend a lot of time at the beginning setting the core foundations and systems, but don't take light touch as low-effort; a lot of legwork and strategy gets done in this phase to set you up for future growth.

Élan

MOMENTU

For scaling businesses where there is output but nobody is setting the direction or to accountable.

In this tier, we are very much embedded in your business as your senior layer. We manage your internal teams and provide support, align your agencies, manage any projects or campaigns and report back to you monthly.

Héritage

LEGACY

For larger organisations where marketing reports at board-level.

In this tier, we cover everything in Essence & Élan, however we are an addition to your board and provide advisory and brand governance.

Discover what tier fits best

"Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

Founder, LASE Cosmetic
"Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

CEO & Founder, Samuel Knight International
"Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

Founder, LASE Cosmetic
"Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

Founder, AIM
"What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

Founder, LASE Cosmetic
"Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

Founder, LASE Cosmetic