Brand-First Marketing Consultancy
Fractional Marketing and Brand Director services in Newcastle Upon Tyne for SMEsFind us at St James Gate, Newcastle upon Tyne | T: 07432811639
Marketing and brand direction, without the hire.
Built to make the marketing leadership layer in SMEs more accessible.
Why hire a fractional Marketing Director?
Most businesses hit a point where marketing needs someone senior in the room, but not necessarily someone full-time.
That's the honest tension a lot of founders and leadership teams sit in. The business has outgrown "whoever's got time to do it", but a 70-100k salary, plus the risk of getting the hire wrong, is a big ask when you're not sure what that role should look like day-to-day.
A fractional director closes that gap - you get the judgement, the experience and the accountability of a senior hire, matched to what the business actually needs right now.
There's also the problem of direction.
Most companies don't lack marketing activity - they lack one person who owns the whole picture. Agencies pulling one way, an internal team pulling another, nobody is quite sure what's moving the needle.
A fractional director sits above all of that, sets one strategy and keeps everyone rowing in the same direction.
And then there's simply having someone who can hold their own at board level.
Who can translate what marketing is doing into terms the business cares about, defend the spend and align execution.
We stay embedded in your business for as long as you need.
Why partner with us?
Brand-first foundations
As a brand-first marketing consultancy, we start at the foundations. Firstly, with a comprehensive marketing and brand audit and an in-depth discovery phase; then we move on to positioning, messaging, clarity, and internal alignment before any strategy is written. We build for longevity; therefore, strong foundations are crucial.
Impact Matrix™
We built our own proprietary system that ties every output directly to what your business is aiming to achieve, giving you one live view instead of disconnected reports. Our system also gives your marketing team the support and direction for execution.
Fully embedded
We may not be employed by you, but we embed ourselves to the point you would never notice - we stay in the strategy, working closely with you and your leadership team. As the senior layer, we take care of agency and team management, regular meetings and check ins and internal alignment - holding accountability for both your brand and marketing. We function as an actual member of your leadership team rather than an external advisor.
Independent consultancy
We aren't a marketing agency, and therefore remain unbiased towards our strategy recommendations. We also do not take referral fees when advising on specialist partners to work with on accounts - we simply recommend the best fit for you as our client. This level of transparency and trust is important to us.
What our clients have said
LASE Cosmetic
“Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision.
Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth.
What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective.
Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business.”
Lisa Ali-Khan, Co-Founder
LASE Cosmetic
“I cannot recommend Katelyn enough. It has been our pleasure to work with her having commissioned Juin to take on the marketing output for LASE Cosmetic. She is one of the hardest working, most ethical and insightful people I have ever worked with. She is always available and her output is organised , delivered on time and always on point. She is someone anyone should consider if they are looking for the services she offers.”
Ahmed Ali-Khan, Co-Founder
LASE Cosmetic
Tiny Dragon Productions
“We would highly recommend Katelyn. She is reliable, friendly, creative and incredibly dedicated to what she does. We work in quite a niche sector, and she took the time to really understand our company, our work and what we wanted our brand to communicate. The brand guidelines she created for us were spot on!
We’ve loved continuing to work with her on our wider marketing strategy, content delivery and the redesign of our website. She manages everything with professionalism, creativity and real attention to detail - and is always lovely to work with :)”
Pippa Fox, COO
Tiny Dragon Productions
AIM
"Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"
Mary-Kate, Founder
AIM
Have you considered fractional?
Our partnership investment is from ÂŁ1,500-ÂŁ6,000 depending on business need and complexity.
Trusted Partners
