Brand-First Marketing Consultancy

You haven't got a marketing problem, you have an alignment problem

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Strategy that
moves the needle.

BRAND-FIRST MARKETING CONSULTANCY - NEWCASTLE UPON TYNE

Senior marketing leadership without the overhead. We connect leadership ambition to brand behaviour, marketing execution, and measurable impact.

OUR TIERS
WHAT IS BRAND FIRST?

Ecosystem Alignment

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Strategic Clarity

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Fractional Leadership

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Goal Accountability

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Ecosystem Alignment - Strategic Clarity - Fractional Leadership - Goal Accountability -

WHAT IS BRAND-FIRST?

Foundations before
anything else.

Most consultancies arrive with a stack of strategies and leave you to work out how to connect them. We don't do that.

Before any activity goes live, we get your foundations right. Positioning, messaging, audience clarity, internal alignment. Because every output you push into the world should be consistent, intentional, and pointing in the same direction.

We sit at the centre of your ecosystem, connecting leadership, internal teams, freelancers and agencies to your business goals. Not just externally, either. Brand doesn't stop at the door when a client walks in, so we work on internal culture and infrastructure too, ensuring the brand you've built holds up from every angle.

That 1am idea? You have our number. A slower season approaching? Already planned for. An agency relationship that isn't delivering? We ask the questions you don't think to ask, and we hold everyone accountable, including ourselves.

\ "We re-wire businesses. We don't just fix decks."

Find out more about Juin

WHY IT MATTERS

The disconnect between leadership ambition and marketing execution costs businesses more than they realise.

  • No more five separate agency meetings. We bring every arm of the mix together and report back to you.

  • Brand doesn't stop at the front door. We work on the culture and infrastructure that backs it up.

  • We work with you to track ROI, measure contribution, and identify what's actually moving the needle.

  • The strategic leadership a Marketing Director/CMO provides, without the ÂŁ70k-ÂŁ100k salary. Built for how modern businesses scale.

SERVICE TIERS

The depth of involvement
is yours to choose.

Three tiers. Each one builds on the last. All of them bespoke, all of them anchored to your specific business goals, revenue stage, and the complexity you're actually dealing with.

We don't sell hours. We sell strategic responsibility, commercial clarity, and outcomes. The tier you sit in reflects the level of leadership and involvement you need.

Every engagement starts with immersion. Month one is ours to understand you, map the landscape, and build the picture before we touch a strategy.

Essence

FOUNDATIONS

Built for founder-led businesses that need clarity, structure, and the right foundations before momentum can happen. Positioning, audience, roadmap, audit. The full picture before the first move.

Business immersion · Brand positioning · Brand guide · ICP definition · Competitor insight · Marketing audit · Strategic roadmap · Impact Matrix™ setup · Client portal

STARTING FROM

ÂŁ1,500 /month

MOST POPULAR

Élan

MOMENTUM

For scaling businesses where activity exists but direction is missing. We manage your internal teams, align your agencies, hold the monthly meetings so you don't have to, and report back with clarity.

Everything in Essence, plus: Internal team management · Monthly meetings · Reporting & analytics · Campaign oversight · Funnel optimisation · Quarterly strategy reviews · Active Impact Matrix™ management

STARTING FROM

ÂŁ3,000 /month

HĂ©ritage

LEGACY

Fractional CMO-level leadership embedded into your operating rhythm. Board-level reporting, long-term brand stewardship, executive partnership. For organisations where marketing must be a growth engine.

Everything in Élan, plus: Executive strategy · Brand stewardship · Board reporting · Leadership advisory · Brand governance · Long-term growth planning · Full Impact Matrix™ evolution

STARTING FROM

ÂŁ6,000 /month

Discover what tier fits best

IMPACT MATRIX™ by JUIN

See exactly what
is working.

The big question every business leader has is: how has marketing contributed to the business goals and bottom line? The Impact Matrix™ by JUIN is built to answer that precisely.

Every output, every channel, every campaign is tracked against your actual business goals. Not just vanity metrics.

We identify what's working. We cut what isn't. We adjust continuously rather than waiting for an annual review to tell you something you already suspected three months ago.

From Élan onwards, we own the matrix. From Héritage, we evolve it with you as the business grows.

HOW WE WORK

Month one is about
understanding you.

  • We spend the first month gathering intel - analytics, infrastructure, the full mix. We set up your brand guides to get the ball rolling on alignment. Painting a complete picture before we suggest a single thing.

  • From that picture, we build a strategic roadmap and strategy. Clear priorities, timelines, success indicators, and ownership. Shared with you, your teams, and your partners. You gain access to your client portal and success tracker.

  • We align every arm of the marketing mix and ensure outputs match strategy. Monthly meetings, performance reviews, adjustments. Nothing drifts.

  • Quarterly strategy resets. Ongoing refinement. The strategy evolves as the business does, not just when a contract renews.

What's it like working with us?

WHO WE WORK WITH

Growth-minded.
Strategy-ready.

Founders & Managing Directors

Carrying too much decision weight. Marketing feels like a gamble. You need clarity, confidence, and someone to share the load.

Scaling Leadership Teams

Lots of activity. Not enough compound momentum. Teams and agencies are pulling in different directions. You need alignment and a single version of the truth.

Boards & C-Suite

Marketing should be a growth engine. Instead, it's a debate. You need senior strategic ownership that operates at board level and protects long-term brand value.

  • "Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

    Founder, LASE Cosmetic

  • "Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

    CEO & Founder, Samuel Knight International

  • "Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

    Founder, LASE Cosmetic

  • "Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

    Founder, AIM

  • "What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

    Founder, LASE Cosmetic

  • "Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

    Founder, LASE Cosmetic

START A CONVERSATION

Ready to stop the
guesswork?

One conversation. No obligation. We'll tell you exactly which tier fits, and why. If we're not the right fit, we'll tell you that too.

Book a discovery call
explore our tiers

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