Aligning marketing and brand with business goals to drive impact.

Brand
Marketing
CRM
Leadership & Team Development

What do we help with?

We are a strategic brand and marketing consultancy based in Newcastle, helping small to mid-sized businesses turn their marketing and brand into a measurable growth driver.

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Marketing consultant

Strategy that speaks to C-Suite.

We bridge the disconnect - ensuring every initiative is grounded in business objectives. Our strategic approach brings clarity and cohesion, turning marketing from a support function into a driver of measurable growth.

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You don’t need a big budget to gain clarity.

With our bespoke service, you can access the strategic layer most businesses are missing, as much or as little as you need - no overheads of a long-term hire, just focused guidance that brings unity across your teams and ensures every effort moves in the same direction.

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  • Brand

    We help you grow and build a brand that people believe in - inside and out. Through clear positioning, aligned messaging, and a strong strategic foundation, we create brands that earn trust, strengthen credibility, and bring teams together. The result is a brand that feels consistent, confident, and understood.

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  • Marketing

    We bring structure, insight, and direction to your marketing - transforming scattered activity into a strategic engine for results. Through research, planning, digital alignment, and content support, we ensure every channel works together and every effort has a measurable impact.

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  • CRM

    Your CRM should be the backbone of your marketing performance. We optimise systems, streamline automation, and create journeys that nurture leads, improve conversions, and support long-term growth. Clear, efficient, and built around your commercial goals.

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  • Leadership & Team Development

    We provide the senior guidance most teams could be missing - uniting in-house marketers, external agencies, and leadership under one clear strategic direction. Through fractional leadership, mentorship, and process development, we strengthen capability, alignment, and confidence across the entire function.

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Our founder.

Katelyn has worked closely with founders, CEOs, C-suite and business leaders to bridge marketing misalignment. She’s on a mission to help other businesses, in-house teams and external agencies achieve the same clarity, direction and impact.

Our brand story
A woman in a maroon suit and heels stands next to a black table with a potted plant, holding a laptop in her right hand, in a modern interior with a white wall, window, and beige chair.

  • "Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

    Founder, LASE Cosmetic

  • "Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

    CEO & Founder, Samuel Knight International

  • "Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

    Founder, LASE Cosmetic

  • "Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

    Founder, AIM

  • "What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

    Founder, LASE Cosmetic

  • "Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

    Founder, LASE Cosmetic

FAQs.

  • We bridge the gap between business goals, brand, and marketing. Instead of focusing on execution alone, we bring senior-level strategic clarity - aligning every marketing decision with commercial outcomes. We support in-house teams, external agencies, and leadership to create unified, high-performing marketing functions.

  • We don’t “take over” marketing or simply deliver outputs. We operate as your strategic layer - bringing structure, leadership, and direction to ensure your marketing activity is purposeful, aligned, and measurable. Think of us as an extension of your team, not an external vendor.

  • Yes. We support startups, SMEs, and established teams. What matters most is that you want clarity, direction, and cohesive marketing that genuinely drives results.

  • Perfect - that’s where we thrive. We work alongside your existing teams to provide senior guidance, unify activity, and ensure everyone is moving in the same direction. We elevate what you already have.

  • Both.

    – Retainers for brands who want ongoing direction, consistency, and long-term elevation.

    – Projects for defined deliverables such as strategy, brand development, audits, or market analysis.

    Our approach is flexible so you can use us as much, or as little, as required.

  • We immerse ourselves in your business - your goals, challenges, audience, and brand. We analyse what’s working, where the gaps are, and what’s needed to align your marketing with your commercial direction. From there, we build a roadmap for meaningful, measurable growth.

  • Absolutely. We align your brand with where the business is going - not where it’s been. This includes strategy, messaging, visuals, tone of voice, and digital presence to ensure your identity reflects your ambition.

  • While we can support selective areas of content and creative direction, our main role is strategy, leadership, and oversight. We ensure that whatever is executed - internally or externally - is aligned, intentional, and effective.

  • Not at all. Many clients come to us feeling overwhelmed, unsure, or stuck in reactive mode. Our role is to bring clarity, structure, and focus so you can move forward confidently.

  • Senior-level strategic support at £500/day without the cost or commitment of a full-time hire. You get experienced leadership, clarity, and actionable direction tailored to your business needs.

  • Not at all. While we support established teams, many of our clients are smaller businesses and growing brands who simply need clarity, direction, and senior support without the cost of a full-time hire. Our £500/day rate makes strategic expertise accessible - allowing you to bring us in as much or as little as needed. Whether you’re a startup, a lean team, or an SME, our work is designed to be flexible, cost-effective, and grounded in meaningful impact.

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