Brand-First Marketing Consultancy

Fractional Marketing Leadership in Newcastle Upon Tyne for SMEs

Start a conversation

Strategy that
moves the needle.

BRAND-FIRST MARKETING CONSULTANCY - NEWCASTLE UPON TYNE

We provide senior marketing leadership without the overhead of a full-time hire, connecting business ambition to brand behaviour, marketing execution and measurable impact.

OUR TIERS
WHAT IS BRAND FIRST?

Ecosystem Alignment

-

Strategic Clarity

-

Fractional Leadership

-

Goal Accountability

-

Ecosystem Alignment - Strategic Clarity - Fractional Leadership - Goal Accountability -

WHAT IS BRAND-FIRST?

Foundations before
anything else.

Some consultancies arrive with a stack of strategies and leave you to work out how to execute them; we don't do that.

We act as your Fractional Marketing Director and embed ourselves into your business as if we were a full-time hire.

And before we start on any activity, we get your foundations right. Positioning, messaging, audience clarity, internal alignment. Every output we push into the world, we hold to be intentional and pointing in the same direction.

JUIN sits at the centre of your ecosystem, connecting your leadership team, internal teams, freelancers and agencies to your business goals. Not just externally either, brand doesn't stop at the door when a client walks in, so we work on internal culture and infrastructure too, ensuring the brand you've built holds up from every angle.

At JUIN, we truly believe marketing and brand isn't a department, it is a philosophy that sits in the centre of your business. When they are treated as just departments, it becomes a cost centre; however, when treated as a philosophy, it becomes the heart and soul of the entire business.

\ We re-wire businesses. We don't just fix decks.

Find out more about Juin

IMPACT MATRIX™ by JUIN

See exactly what
is working.

The question every business leader has is: how has marketing contributed to the business goals and bottom line? We built Impact Matrix™ to answer that.

It isn't another spreadsheet to get lost in or an unrelated dashboard - it is your own portal that provides a live birds-eye view of your execution results.

Every output, every channel, every campaign is tracked against your actual business goals. Not just a set of vague vanity metrics that look good, we track and associate your metrics that are actually contributing to your direction.

Impact Matrix™ is what sets us apart from other Fractional Marketing Directors or consultancies.

WHY IT MATTERS

The disconnect between business ambition and marketing execution costs your business more than you realise.

  • No more five separate agency meetings, we bring every arm of the mix together and report back to you.

  • Brand doesn't stop at the front door; we work on the culture and infrastructure that backs it up.

  • We work with you to track ROI, measure contribution, and identify what's actually contributing to your goals.

  • Strategic leadership a Marketing Director provides, without the ÂŁ70k-ÂŁ100k salary, providing flexibility for how modern businesses scale.

SERVICE TIERS

The depth of involvement
is yours to choose.

Three tiers, each one builds on the last. All of them bespoke, all of them anchored to your specific business goals, revenue stage, and the complexity you're dealing with.

Every engagement starts with immersion - month one is there to understand you, map the landscape, build the picture and set foundations before we touch a strategy.

Essence

FOUNDATIONS

Built for founder-led businesses that need clarity, structure, and the right foundations before momentum can happen.

Business immersion · Brand positioning · Brand guide · ICP definition · Competitor insight · Marketing audit · Strategic roadmap · Impact Matrix™ setup · Client portal

MOST POPULAR

Élan

MOMENTUM

For scaling businesses where activity exists but direction is missing. We manage your internal teams, align your agencies, hold the monthly meetings so you don't have to, and report back.

Everything in Essence, plus: Internal team management · Monthly meetings · Reporting & analytics · Campaign oversight · Funnel optimisation · Quarterly strategy reviews · Active Impact Matrix™ management

HĂ©ritage

LEGACY

Board-level leadership and reporting, long-term brand stewardship, executive partnership. For larger organisations where marketing must be a growth engine.

Everything in Élan, plus: Executive strategy · Brand stewardship · Board reporting · Leadership advisory · Brand governance · Long-term growth planning · Full Impact Matrix™ evolution

Discover what tier fits best

HOW WE WORK

Month one is about
understanding you.

  • We spend the first month gathering intel - discovery, analytics, infrastructure, the full picture. We then set up your brand guides to get the ball rolling on alignment - all before even talking about marketing strategy.

  • From that picture, we build a strategy and roadmap. Clear priorities, timelines, success indicators, and ownership, which are shared with you, your teams, and your partners. You will then gain access to your client portal and Impact Matrix™.

  • We align every arm of the mix and ensure outputs match the strategy from this point - consistent monthly meetings, performance reviews, and adjustments.

  • Quarterly strategy resets, ongoing refinement - the strategy evolves as the business does, not just when a contract renews.

What's it like working with us?

WHO WE WORK WITH

Small and medium enterprises.

Founders & Managing Directors

Founders & Managing Directors carrying too much decision weight and marketing sometimes feels like a gamble. They need someone to share the load so they can take back their time to focus on other areas of the business.

Scaling Leadership Teams

Scaling leadership teams with lots of activity and not enough compound momentum. Teams and agencies are pulling in different directions and they need alignment and a single version of the truth.

Boards & C-Suite

If marketing and brand hasn't got a seat at board-level, marketing will never feel like its successfully contributing to a businesses growth. You need senior strategic ownership that operates at board level and protects long-term brand value.

  • "Working with Katelyn has been one of the most valuable decisions we’ve made for our business. From the outset, she demonstrated a deep understanding of brand strategy, positioning, and the nuances of marketing within a highly competitive industry. Her insight goes far beyond surface-level marketing. She has an exceptional ability to assess where the business stands, identify what truly differentiates us, and design focused, achievable strategies that align perfectly with our goals and vision."

    Founder, LASE Cosmetic

  • "Over the last four years, Katelyn has poured her heart, energy, and creativity into shaping Samuel Knight into the global brand we’re proud of today. She’s been the driving force behind our voice, our image, and the way the world sees us - and I think we can all agree, she’s done an incredible job."

    CEO & Founder, Samuel Knight International

  • "Katelyn has played a pivotal role in shaping and refining our brand identity. Through her guidance, we have developed a clear, cohesive, and professional brand presence that truly reflects who we are and what we stand for. Her strategic approach to content, tone of voice, and visual identity has helped us stand out and connect authentically with our audience. She has a unique ability to simplify complex marketing concepts, making them accessible and actionable for our team, ensuring every decision made contributes meaningfully to growth."

    Founder, LASE Cosmetic

  • "Katelyn is an absolute gem! 🌟 From the moment she started helping with our socials, she’s been nothing but professional, passionate, and incredibly supportive. She truly takes the time to understand your brand and, more importantly, believes in it - which makes all the difference. Her energy is infectious, her ideas are fresh, and she’s the ultimate hype girl you didn’t know you needed. If you're looking for someone who genuinely cares and brings real value to your social presence, Katelyn’s your girl. An all-round good egg and a joy to work with!"

    Founder, AIM

  • "What we value most about Katelyn is her professionalism and her unwavering commitment to what the business actually needs. She is fair, to the point, and refreshingly honest in her feedback. She never wastes time on unnecessary distractions or short-lived trends, instead focusing her energy on long-term growth, brand consistency, and measurable results. Her insight and objectivity have been instrumental in keeping our marketing strategies grounded, relevant, and effective."

    Founder, LASE Cosmetic

  • "Her contribution has gone far beyond expectations, she has become an integral part of our brand journey. Katelyn’s expertise, focus, and ability to see the bigger picture have made a tangible difference to how we operate and how our brand is perceived. We’re extremely grateful for her dedication, and we consider her input absolutely invaluable in the ongoing growth and success of our business."

    Founder, LASE Cosmetic

START A CONVERSATION

Ready to stop the
guesswork?

One conversation, no obligation. We will tell you exactly which tier fits, and why. If we're not the right fit, we'll tell you that too.

Book a discovery call
explore our tiers

Trusted Partners